Pixar buys Disney in -$7.4bn deal

As Disney‘s own teams fail to produce next generation of princes and princesses, something like this have happened: BBC: Disney buys Pixar in $7.4bn deal.

Animation movie now is quite different than the ones in my childhood; My family have bought almost every soundtrack of Disney’s annal musical animation – until they stop producing their animation as musical. I never figure out why they stop making music animation; without being musical, animations from Disney doesn’t look like Disney anymore. I was thinking at the time they lost a key musical producer, one from the cover of soundtracks in my home.

Pixar‘s animation series, however, saved Disney by release their movie under Disney’s brand. Without the movie, Disney would unable to renew facilities in their theme parks, programs in their TV channel, and their dolls in the stores; Their characters are being forgetten. Merging with the long-time partner Disney, Pixar would insure it’s unbeatable domination in computer animations in the future through Disney’s marketing. This deal would be the total invasion of Pixar characters to Mouseton; “Disney” would stop making animation one day – Pixar is Disney.

Now, you could understand my title.

BTW, The earlist computer animation ever produced was ReBoot, by Mainframe instead of Toy Story by Pixar.

在Disney沒有辦法創造新一代的王子和公主之後,做這樣的事情不令人意外:Disney以37億美元的價格買下Pixar

我小時候看了很多Disney的動畫音樂劇,我們家買了幾乎所有的原聲帶——直到他們決定不以音樂劇的形式製作年度動畫。我一直想不透為什麼Disney要這樣做,說不定有個重要的音樂家離開Disney以致他們做不下去;不做音樂劇,那Disney和其他製片商做的動畫有什麼差別呢?

不過,Pixar在這個時候出現而且拯救了Disney。如果Pixar不把電影在Disney名下發行的話,Disney會沒有辦法更新主題樂園裡面的設施、Disney頻道的卡通、Disney專賣店的填充娃娃;畢竟他們的角色已經被慢慢遺忘了。而和Disney這樣積極的合作夥伴合併之後,Pixar更可以利用Disney的行銷確保自己在(電腦)動畫電影的不敗地位。Mouseton可能要換市長了;「Disney」再也不用自己做動畫了;從今天起,Pixar就是Disney。

所以你現在覺得是誰買下誰了?

BTW, 最早做電腦動畫影片的公司其實不是Pixar。MainframeReBoot才是最早的(小時候在台視有播過)。

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